Products, Technology & Thangs

Google announcements further solidifies the importance of mobile future

2009-12-08T09:56:00.000-08:00

Mobile Search for a New Era: Voice, Location and Sight

2009-10-13T16:10:00.001-07:00

10GUI-UX concept!I find this innovative geeky stuff interesting-but expected to see a replacement for the keyboard http://ping.fm/rla9q

2009-10-07T13:23:00.001-07:00

At CTIA IT & Entertainment conference

Social Media ROI

2009-10-05T12:34:00.000-07:00

I saw a sat that on average, a company will spend 32 hours a month maintaining one social profile. does social media marketing make your company an extra $2400 per month per site if you are doing it yourself? You shouldn't spend more than 1-2 hours per day...

Forget the Click

2009-08-04T11:41:00.000-07:00

I completely agree with Fulgoni of comScore statement "advertisers and marketers need to forget the click, focus on the sales impact on campaigns and conduct post-buy analysis."

comScore analyzed the impact that online campaigns have on retail sales by matching the name and the address of consumers to retail loyalty card databases. The supermarket Kroger, for example, has issued about 60 million loyalty cards, which provide a massive data set to understand the degree that online search and display campaigns drive retail sales. The findings suggest a lift that is five times stronger when people are exposed to search ads alone, compared with display. Search alone produces an 82% lift, compared with display at 16%, and 119% when search and display are combined. About 82% of online ad campaigns measured by comScore have generated an average lift of 22% in CPG brand sales in retail stores.
source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110891

Let's Get Green-er

2009-06-23T14:28:00.000-07:00

I, like many, dream of the day when all of America's electricity will come from the sun, wind, water and other truly renewable sources. This article from Time, provides a good overview of recent efforts to push new technology.

I am also interested in learning more about innovative solar technologies. I would appreciate it if anyone could send me comments with links to solar technology websites that provide good information about new solar technology especially those that have potential to be scalable and affordable to the mass public.

Regards,

Michael P Kirkham

theProductManager@gmail.com

www.MichaelPKirkham.com

I wish I was Abilify to understand these pharm commercials

2009-06-18T00:21:00.000-07:00

Can some one provide me a flow chart or decision matrix of why anyone would need to take some of these crazy drugs like Abilify. It would also be great to see an overarching process flow of gateway drugs with the legal prescriptions...

Will Users Continue to Switch Carriers?

2009-05-21T14:31:00.000-07:00

I understand that a good number of users may have switched to AT&T during the iPhone craze, but do carriers such as Sprint think users will switch to get there hands on the Pre or to Verizon for the Blackberry Storm? I assume it is an attempt to get those lost users back. I hear some users complain about ATT deadzones, but I have never experienced it in San Diego. Maybe I do not know what I am missing as far as level of service, therefore I am not tempted by the latest product offerings Sprint and Verizon. Plus the locked garden behavior that I experienced with my work phone from Verizon turned me off . I must admit I am curious to see the new Pre in action, my sister is on sprint and will likely get it...

For more info: http://www.michaelpkirkham.com/

iPhone 3.0 SW Finally Delivers What I Originally Wanted

2009-03-24T13:00:00.000-07:00

It has been over a week since Apple released the iPhone 3.0 OS beta, and it appears that it will provide all the missing pieces I have been waiting for. It is slated to commercial release by early summer and here is a list of the features that I am looking forward to:
+ Cut & Paste - Finally my sister (Palm user) will stop making fun of the fact that I can't copy/paste
+ MMS - is a basic standard that I've missed, plus I can get rid of the sub-par 3rd party app that I downloaded
+ Spotlight search
+ Landscape keyboard for email/messages
+ Tethering
+ Cool shake functionality to undo or shuffle
+ Turn-by-turn GPS (for developers)

SoldierKnowBest provides are great overview video on YouTube

Learn more about Michael Kirkham at www.MichaelPKirkham.com

Will Google Dominate Mobile Search?

2009-03-22T20:20:00.000-07:00

I hope not!
Well I don't mind goog's web search which is king, but I am not a fan of their local search and although they dominate online advertising, I am hoping mobile and online ads evolve to something more appealing then the text ads that google currently distributes.
Here is another easy read, yet insightful article from Michael Boland of Search Engine Watch.

Learn more about Michael Kirkham at www.MichaelPKirkham.com

How Close Are We to Mobile Search's Day

2009-03-22T18:22:00.000-07:00

Marketing analyst groups have been projecting the year of mobile for years now - but when will it happen. I like the Mar 20 Search Engine Watch article by Michael Boland, but are we all still guessing on projections made by market analyst groups such as TKG? It appears the industry is now shooting for 2013, plus by this point search ads will greatly surpass SMS ads. Do you agree with the graph below?

I would say yes, we are still guessing. I would like to see how accurate previous projections are from 3 years ago. I would like and hope to see this growth with in the next 2 years, not 4 years out as the article suggests. The industry has been gearing up for years, the SMBs are becoming more aware, and I believe the ad marketing leaders from the search engines (Goog, Y!), and even more so from the IYPs (yellowpages.com, Idearc) that have built sales forces to personally contact the SMBs.

Learn more about Michael Kirkham at www.MichaelPKirkham.com